The brand Anika launches a new collection every three months or so and for her third collection, we made a teaser video to promote the new pieces.
The video was shot using a Canon 60D and was edited on Adobe Premiere Pro.
This teaser trailer was shot during the initial photoshoot for the third collection with the intention of it only showing a few of the pieces to entice customers.
I kept the video short and sweet and made sure not to give away all the pieces from the collection.
Having the role of videographer and editor allowed me to create a story and visually manipulate the viewers to come back for more.