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Anika ‘No.4’ Video Teaser

February 15, 2017

It's that time again when Anika launches her new collection. For her fourth collection, we made another teaser video to promote the new pieces.

The video was shot using a Canon 60D and was edited on Adobe Premiere Pro.

This teaser trailer was shot during the initial photo shoot for the fourth collection with the intention of it only showing a few of the pieces to entice customers.

I kept the video under a minute and made sure not to give away all the pieces from the collection.

Having the role of videographer and editor allowed me to create a story and visually manipulate the viewers to come back for more.