It's that time again when Anika launches her new collection. For her fourth collection, we made another teaser video to promote the new pieces.
The video was shot using a Canon 60D and was edited on Adobe Premiere Pro.
This teaser trailer was shot during the initial photo shoot for the fourth collection with the intention of it only showing a few of the pieces to entice customers.
I kept the video under a minute and made sure not to give away all the pieces from the collection.
Having the role of videographer and editor allowed me to create a story and visually manipulate the viewers to come back for more.