Fairly new to the fashion scene, Anika is a clothing brand designed for the fuss-free
feminine and the casual cool. Understated is underrated.
Website created on Wordpress.
Anika is an eCommerce website which I designed, created, and currently manage. It is a responsive website (perfect on the desktop, laptop, tablet, or smartphone.) For the design aspect, she wanted it to be very minimal and easy to navigate through the pages.
Dragonpay is the eCommerce platform being used to run the site. It started off as a lookbook site and eventually became eCommerce friendly. It now ships locally and internationally!
As the Web Content and Creative Director for Anika, it is my job to come up with ways to engage the customer and make their shopping experience pleasant and stress-free.
I created the site in a way for a customer to get from the homepage to the checkout in as minimal clicks as possible. I believe this is a key factor when designing eCommerce websites.